The market leader when it comes to online finance portals came up with a surprise with its stand concept at dmexco. The world of sailing – the idea behind the design – was brought to life in an installation in the form of a background beach house. This particular hobby was used to reach the predefined target group.
Intensive discussions were also conducted in fresh, open background architecture. This openness creates trust and provides that certain edge.
Genuine materials such as a ship floor, beanbags made of sail cloth and a ship’s wheel give the stand coherent authenticity.