Today, the public sector and corporations increasingly employ architecture as an image-building tool. This explains the trend towards infusing spaces (spatial installations) with a distinct character. Such presentations rely on confrontation, the creation of positive relations in the non-verbal area.

Likewise in the business world architecture serves a communicative purpose. After all, architecture speaks a clear language. Precisely in an age characterized by overstimulation of our senses and excessive media saturation architecture guarantees concentration on the essentials and results in inimitable quality.
As such it becomes a success factor for encounter-based communication at exhibitions.

"Architecture is frozen language."
(Arthur Schopenhauer)